Growth strategy, audits and performance marketing for ecommerce and service businesses. Understand what is limiting profit, where competitors are winning, and what to change next.
You do not need a crisis to work with Astorla. Whether the priority is reaching profitability or building on success, connect demand, competitors and commercial performance before choosing the next move.
Explore new markets, product categories or service offers. Compare customer needs with competitor positioning, pricing and search visibility to find opportunities your business can serve well.
Your next move: choose the market, offer or customer need worth testing.
Work out what you can afford to pay for a customer. Test whether the answer lies in pricing, product mix, acquisition costs, the buying journey or repeat purchases—with fixed costs and cash needs in view.
Your next move: a plan to reach profitability or improve the profit you already make.
Decide whether to back a winning product, attract more of the right clients or expand a campaign. Check acquisition costs, conversion, margins and delivery capacity before committing more.
Your next move: know what to scale, protect, test or stop.
The work starts with how your business earns money—not a list of channels. Follow the questions that match your customers, costs and capacity.
Connect product margins, acquisition, conversion, returns and repeat purchasing. Decide which products, offers and markets deserve more support.
Explore ecommerce growth For service businessesLook beyond enquiry volume to fit, follow-up, bookings or won work. Choose acquisition and offer changes that make sense for delivery costs and capacity.
Explore service-business growthReach profitability, improve the returns you already make or find your next growth opportunity. Choose the work around your business decision.
Assess new markets, products and service offers alongside customer value, acquisition costs and margins. Choose where profitable growth could come from.
Explore demand & strategy 02 / AcquisitionImprove acquisition or plan the next stage of growth. Connect campaign decisions to completed purchases, won clients, margins and practical tests.
Explore paid media 03 / EvidenceUnderstand why reports disagree, identify broken tracking and give your team a prioritized fix list with a way to check each repair.
Explore measurement 04 / CreativeGive your creators a clearer brief. Turn customer motivations and objections into concepts, scripts and tests that inform the next batch.
Explore creative strategyYou should not need another meeting to understand the finding. We show what is happening, the possible explanations, what it means for the business and what to do next.
Illustrative work sample—not client data or measured results.
Explore the deliverablesIllustrative arithmetic, not client data. All amounts below are fictional currency units, compared over equal periods.
Period A: 100 net sales − 55 variable costs − 20 advertising = 25 contribution.
Period B: 120 net sales − 78 variable costs − 22 advertising = 20 contribution.
Sales rose, but contribution after advertising fell. Check item-level costs, product mix, discounts and returns before treating extra spend as the answer. This comparison alone does not establish the cause.
If verified product mix explains the shortfall, test one offer for a stronger-contribution product with sufficient demand. Keep the market and other major changes stable.
In this fictional plan, finance verifies costs and the marketing lead owns the test. Additional spend is capped at 5 units; review on day 30 against the agreed comparison, allowing for returns.
If contribution after variable costs and advertising does not improve against the comparison, do not scale the test. If returns or evidence are incomplete, record the result as inconclusive.
Net sales are after discounts and returns; variable costs here exclude advertising. Contribution still has to cover fixed costs and is not operating profit. The example is not a forecast or a guarantee.
A focused conversation, a deeper review or ongoing support. Scope and fees are agreed before work begins.
Expert guidance on a specific challenge or decision, with practical next steps from a paid working session.
Discuss consultationUnderstand what is limiting performance and receive a prioritised action plan. Implementation is agreed separately.
Discuss a diagnosticAgreed support with implementation, testing and improving results over time, alongside your team.
Discuss partnershipYour initial enquiry is not a booking or commitment to paid work.
A few sentences are enough. You do not need to choose a service or have a finished brief. We can discuss the right starting point together.